This way of thinking is starting to manifest itself in the subconscious of the everyman and taking shape in the consumerist behaviour in the car industry as a whole.
Unfortunately the power plant industry has not been able to emulate the same kind of success in their show of progress in the same area. President Obama has recently released a proposal to cut carbon emissions by 30% over the next 16 years in the US. This would be seemingly more unpopular with the general public as they are intending to replace the cheapest form of energy such as coal and replace it with something seemingly more expensive.
Nevertheless the general American public appear to be backing the Obama administration for its efforts in reducing greenhouse emissions considerably and regardless of our opinion great changes lie ahead in the future of Power Plants as a whole.